Susan: George, I
was wondering if we could discuss our new marketing strategy for a moment.
Peter: Certainly Susan. You know that I'm working with Anne on changing our image, don't you?
Peter: Certainly Susan. You know that I'm working with Anne on changing our image, don't you?
Susan: Yes, I
think you'll make an excellent team. How do you feel about the merchandise
we're pushing?
Peter: In my opinion, the products were offering are fine. However, I think we should concentrate on expanding our market share in the young adult market.
Peter: In my opinion, the products were offering are fine. However, I think we should concentrate on expanding our market share in the young adult market.
Susan: I totally
agree. Who buys more products than twenty somethings?
Peter: Exactly. We haven't been very successful in our branding efforts, have we?
Peter: Exactly. We haven't been very successful in our branding efforts, have we?
Susan: I'm not
keen on changing our target audience, but we certainly have to improve our
brand image.
Peter: If we want to edge out our main competitor, we're going to have to target customers at a younger age.
Peter: If we want to edge out our main competitor, we're going to have to target customers at a younger age.
Susan: Maybe, but
we also have to keep our competitive edge in quality.
Peter: Why don't we all get together for a discussion?
Peter: Why don't we all get together for a discussion?
Susan: Can you
let me know when your next meeting with Anne is going to be? I'd like to go
over some of our restructuring ideas with both of you.
Peter: As a matter of fact, we'll be meeting this afternoon. Let's meet at four, shall we?
Peter: As a matter of fact, we'll be meeting this afternoon. Let's meet at four, shall we?
Susan: I'm afraid
I already have an appointment then. Do you think we could meet earlier?
Peter: Well, I'll have to check with Anne.
Peter: Well, I'll have to check with Anne.
Tidak ada komentar:
Posting Komentar