Advertising theory
Advertising
has numerous objectives which includes communicating with potential customers
as well as pursuading them to adopt a particular product or develop a
preference towards the product for repeat purchase which ultimately results inbrand loyalty. Advertising
Theory or theories therefore try to explain how and why advertising is
effective in influencing behaviors and accomplishing its objectives.
Theory of Advertising
While watching your favorite show, have you ever really paid attention to those annoying commercials? Most of the time you might flip through different channels during the commercials of the show you are watching. Sometimes I would actually watch some of the commercials, and pay close attention to them and try to figure out the techniques. Not many people analyze a commercial, so you feel kind of out of place, but still, you can see how many different commercials target a specific audience. The commercials that are shown during a specific show, target the audiences for that show, so that you get more efficient results from those advertisements.
For example, if you are watching a television show, on a food network channel, most of the time that commercials shown are infomercials or commercials about a food, or a food related topic. As I was watching the Food Network, I noticed there were many infomercials for cooking utensils and different types of cutting or processing equipment. Obviously those advertisements are on there to introduce to the viewers a food related topic. Not many people can cook without cooking tools, so why not advertise a bunch of cooking tools and equipment, on a food related channel or show. If you actually pay close attention or sometimes it doesn't even take a close amount of attention to realize what they are doing makes sense. Another example on the Food Network channel would be the advertisements for various foods or receipts.
Theory
Of Advertising Language
Advertising is a media campaign for the circles
that want to inform, among others, the idea of goods, and services. To convey
information or messages in advertisements, use of language. The use of language
in advertisements aimed at influencing the reader or listener. Thus, making it
interesting so persuasive purpose or function can be achieved. On this occasion
will be discussed in terms of advertising language structure. Language
structure are discussed grouped by level of language that is; phrases, clauses
and sentences. Each level will discuss the structure and meaning.
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